In a major step forward for his basketball career and personal brand, Florida Gators center Olivier Rioux, the 7-foot-9-inch sensation, has signed with Athletes in Power Sports Management, a global agency led by certified NBA agent Peter Yannopoulos. The news was first reported by On3’s Keith Niebuhr.
Yannopoulos, a seasoned basketball figure with decades of experience in coaching, media, and marketing, hails from Montreal, the same city as Rioux. The two share a longstanding connection that dates back to when Rioux was just 12 years old.
“I’ve been following Olivier since he was 12 years old here in Montreal,” Yannopoulos shared. “We’ve built a strong relationship over the years, and it’s been incredible to watch his growth both on and off the court. Representing him is a natural fit for both of us.”
A Rising Star with Global Appeal
Rioux, who redshirted last season for the Gators, is already a Guinness World Record holder for being the world’s tallest teenager. Despite a stacked frontcourt in Florida’s 2025 national championship team, including standout players Alex Condon and Rueben Chinyelu, Rioux’s supporters anticipate greater on-court opportunities for him in the upcoming season.
Off the court, Yannopoulos and his agency are hard at work crafting Rioux’s brand. Athletes in Power focuses on empowering athletes globally, and with Rioux, the goal is to identify partnerships that align with his values and unique story.
“Ollie is more than his height. He’s an incredibly skilled and hardworking player,” Yannopoulos explained. “Brands are recognizing his potential and want to associate with his rising star. His marketability grows every single day.”
Building a Brand Rooted in Values
Yannopoulos emphasized that Rioux’s connection to his roots is central to his branding efforts.
“He’s proud of his hometown in Montreal and wants to collaborate with companies that resonate with his journey. We’re exploring opportunities in Canada and across North America,” Yannopoulos added.
Poised for Stardom
Rioux’s mix of towering size, athletic ability, and growing charisma positions him as one of the most marketable young athletes in college basketball. As he continues to develop his skills on the court, his off-court partnerships and visibility are set to follow suit.
With Athletes in Power by his side, the future looks bright for Rioux. Whether through basketball excellence or global brand partnerships, Olivier Rioux is determined to make his mark in every arena he steps into.
“Rising Tall, Playing Big—Olivier Rioux’s Journey Is Just Beginning!”
