In a stunning move that has sent shockwaves throughout the college football world, Auburn University has announced an ambitious $3.1 billion renovation of Jordan-Hare Stadium, marking the largest stadium overhaul in NCAA history. This groundbreaking project, set to begin in early 2026, will transform the historic venue into a futuristic, world-class sports and entertainment complex — and expand its capacity to a staggering 120,000 seats.
Dubbed the “Next Horizon” initiative, the renovation will incorporate cutting-edge smart stadium technologies, immersive fan experiences, and elite-level amenities designed to rival even the most advanced NFL stadiums. Auburn President Christopher B. Roberts and Athletic Director John Cohen unveiled the plans at a press conference on campus, calling the project a “redefinition of the college football experience.”
“This isn’t just about more seats or nicer suites — it’s about Auburn taking the lead in how college athletics can shape communities, technology, and tradition,” said Roberts. “This is a bold step into the future.”
Key Features of the Renovation:
- Expanded Capacity: The stadium’s seating will increase from 88,043 to 120,000, making it the largest stadium in the SEC and the second-largest in the country.
- Luxury Experience: Over 200 new skyboxes and suites, complete with AI-powered concierge service, climate-controlled interiors, and gourmet catering, will redefine premium seating.
- Tech Integration: Augmented reality viewing stations, a fully interactive stadium app, 360-degree HD video boards, and biometric ticketing will make Jordan-Hare the most tech-advanced stadium in college football.
- Sustainability & Infrastructure: Solar-powered roofing, water recycling systems, and expanded public transit access will make the stadium a model for sustainable construction.
- Community and Cultural Space: A new 200,000 sq. ft. mixed-use plaza outside the stadium will include restaurants, retail, museums, and event spaces that operate year-round.
Construction is expected to begin after the 2025 season and be completed in phases through 2029, allowing Auburn to continue hosting home games during renovations. Funded through a mix of private donations, partnerships, and naming rights deals — including a rumored $500 million agreement with a leading tech company — the plan has already drawn enthusiastic support from fans and alumni.
“This is about more than football,” said Cohen. “It’s about Auburn becoming a global brand — while never losing sight of who we are.”
With Jordan-Hare poised to become the crown jewel of college football, the Tigers aren’t just building a stadium — they’re building a legacy.
