In a stunning move that has sent shockwaves through the college basketball world, Auburn guard Tahaad Pettiford has turned down a record-setting $6.5 million NIL (Name, Image, and Likeness) offer from SEC rival Georgia, reaffirming his commitment to the Tigers and reigniting the conversation around loyalty in college athletics.
Multiple sources confirmed late Tuesday that Georgia, seeking to bolster its roster with a marquee guard, aggressively pursued Pettiford with what would have been the most lucrative NIL deal for a college basketball player this season. The offer included multi-year endorsement opportunities, equity stakes in startup brands, and high-profile marketing exposure based in Atlanta.
However, Pettiford — a rising sophomore and one of Auburn’s breakout stars from last season — shocked many by turning it down.
“This isn’t about the money,” Pettiford said in an exclusive statement. “It’s about the brotherhood we’ve built at Auburn, the coaches who believed in me before the hype, and the fans who packed the Jungle every night. I came here to leave a legacy — and that can’t be bought.”
The 6’1” guard averaged 15.2 points and 5.4 assists last season, earning All-SEC Freshman honors and helping lead Auburn to a Sweet 16 run. His electrifying play and leadership have already made him a fan favorite on The Plains.
Auburn head coach Bruce Pearl praised Pettiford’s character and decision. “Tahaad is the embodiment of what we’re building here,” Pearl said. “He’s not just a great player — he’s a great young man. To say no to that kind of money takes conviction and vision. We’re beyond proud of him.”
Social media exploded following the news, with #TahaadLoyalty trending nationwide. Former and current players chimed in with praise, hailing the move as a powerful reminder that passion, purpose, and team culture can still triumph in a new era of college sports dominated by NIL offers.
While some critics argue Pettiford may regret turning down such a massive deal, others see him as setting a new standard for what it means to be “all in.”
As Auburn prepares for what could be a championship-contending season, one thing is certain: Tahaad Pettiford isn’t just playing for wins — he’s playing for something bigger.
