Michigan State basketball coach Tom Izzo has signed a major $8.6 million endorsement deal with Powerade. But what truly sets this deal apart is what he’s doing with the money.
Izzo is donating millions from the deal to support Michigan State football and orphanages across Michigan. Fans, players, and the community are praising him for using his success to make a real difference.
A Historic Partnership
This is one of the biggest endorsement deals ever for a college coach. As part of the deal, Izzo will appear in Powerade commercials, lead health-focused campus events, and be the face of their upcoming “Fuel the Future” campaign.
But the deal is more than just a marketing partnership. Izzo made sure it would also benefit student-athletes at Michigan State. The contract includes NIL (Name, Image, and Likeness) support to help young athletes grow their personal brands.
Giving Back in a Big Way
Soon after the announcement, Izzo revealed his bigger plan:
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Part of the money will go to Michigan State’s football program, helping improve training facilities and support systems.
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The rest will go to orphanages and youth centers across the state.
“I’ve had so many blessings in my life,” Izzo said. “It’s only right to give back—to the school that gave me everything, and to the kids who need it most.”
A Coach Who Leads On and Off the Court
Izzo’s donation is getting national attention—not just for its size, but for its heart. Michigan State leaders say it will improve the lives of student-athletes and give hope to countless children.
Athletic Director Alan Haller praised the coach, saying,
“Tom shows us what true leadership looks like.”
Final Thoughts
Tom Izzo didn’t just sign a deal—he made a statement. His $8.6 million partnership with Powerade will help Michigan State grow stronger, while also reaching vulnerable children across Michigan.
Once again, Izzo proves he’s not just a coach. He’s a true Spartan—and a leader who gives back.
