East Lansing, June 27, 2025 — Michigan State men’s basketball head coach Tom Izzo has added another accolade to his illustrious career, signing a historic $8.6 million endorsement deal with Powerade, the largest sponsorship deal in college basketball history. However, it’s what he’s doing with a significant portion of this windfall that’s earning him even greater respect: Izzo has pledged $2.1 million to Michigan State football and made substantial donations to orphanages across Michigan.
A Game-Changing Partnership
The landmark deal with Powerade cements Izzo’s status not only as a coaching icon but also as a marketable figure whose influence transcends sports. Under the agreement, Izzo will serve as the brand ambassador for Powerade’s new “Fuel the Future” campaign, promoting healthy hydration and athletic excellence.
“I’m thrilled to partner with Powerade,” Izzo said. “It’s a brand that aligns with my values of hard work, perseverance, and helping others achieve their best.”
Giving Back to the Spartan Family
True to his character, Izzo is using his newfound wealth to give back. A lifelong supporter of Michigan State athletics, he has allocated $2.1 million to the university’s football program. The funds will be used to upgrade facilities, enhance training programs, and provide scholarships for student-athletes.
“I’ve always believed in the power of teamwork,” Izzo said. “This donation is about ensuring every Spartan athlete has the resources they need to succeed.”
A Champion for Orphans
In addition to supporting Michigan State, Izzo has directed a significant portion of his Powerade earnings to orphanages across Michigan. His donations will fund educational programs, healthcare services, and recreational facilities for children in need.
“Every child deserves a chance to dream and achieve,” Izzo stated. “If my success can help make that possible, then it’s worth every penny.”
Reactions and Tributes
The announcement has sparked an outpouring of admiration from fans, colleagues, and former players. Social media buzzed with hashtags like #IzzoInspires and #SpartanHeart, while Michigan State President Dr. Samuel Stanley called Izzo’s actions “a testament to the values we hold dear.”
Legacy Beyond Basketball
Tom Izzo’s latest moves highlight a legacy that goes far beyond his Hall of Fame coaching career. By leveraging his success to uplift others, Izzo continues to prove that true greatness is measured not by championships alone, but by the lives one touches along the way.
