In a monumental moment for college athletics, Michigan State Spartans basketball star Coen Carr has signed a groundbreaking $55 million endorsement deal with global tech giant Samsung. This historic agreement marks one of the largest NIL (Name, Image, and Likeness) deals ever secured by a college athlete, cementing Carr’s status as a rising superstar both on and off the court.
The 6-foot-7 forward, known for his electrifying dunks, relentless hustle, and charismatic leadership, has captivated fans and NBA scouts alike. But while Carr’s on-court talent is undeniable, it’s his generosity off the hardwood that’s making headlines across the nation.
In a stunning and heartfelt announcement during a press conference held at the Breslin Center this morning, Carr revealed that he will be donating a combined $11 million from his endorsement earnings to charitable causes close to his heart.
“I’m incredibly blessed to be in this position,” said Carr, 20. “I’ve always believed in giving back to the community that raised me. This is about more than basketball—it’s about purpose.”
Carr pledged $5 million to the Boys & Girls Clubs of America, specifically earmarked for youth development programs, education, and mental health support in underserved communities. The initiative will launch new centers in Detroit, Lansing, and his hometown of Powder Springs, Georgia.
In a deeply emotional moment, Carr also announced a $6 million donation to a Michigan-based orphanage known as The Haven’s Home, a partner of the newly established Spartans Care Initiative. The funds will provide housing upgrades, educational resources, and expanded emotional support services for children without families.
Samsung representatives praised Carr’s vision, noting that his values aligned perfectly with their corporate social responsibility goals. “Coen Carr represents the future,” said Min-Jae Lee, Samsung’s Head of Global Partnerships. “Not only is he an extraordinary athlete, but he’s an extraordinary human being.”
Michigan State head coach Tom Izzo was moved by the announcement. “Coen’s heart is even bigger than his vertical leap,” Izzo said. “This young man is the definition of Spartan Strong.”
As Carr prepares for his junior season with NBA potential looming large, he remains focused on leaving a legacy far beyond basketball. “I want kids to know that if I can do it, they can too,” he said. “This is just the beginning.”
