EAST LANSING, MI — Michigan State basketball legend Tom Izzo is once again proving that his legacy extends far beyond the court. In a remarkable blend of business, philanthropy, and heart, Izzo has signed a groundbreaking $8.6 million endorsement deal with Powerade—making him one of the highest-profile college coaches to partner with the global sports drink brand.
But true to form, Izzo didn’t wait to make his impact felt.
The Hall of Fame coach has already donated $2.1 million from the deal to Michigan State’s football program, signaling his unwavering commitment to the entire Spartan athletic family. Additionally, Izzo has pledged hundreds of thousands of dollars to orphanages and community development programs across the state of Michigan, extending his reach to those most in need.
“This isn’t just about branding or business,” Izzo said in a statement. “It’s about believing in the power of people, teams, and communities. I’ve always seen Michigan State as a family—and family takes care of each other.”
Known affectionately as “The General” by Spartan Nation, Izzo’s generosity comes as no surprise to those familiar with his leadership style. For more than two decades, he’s built teams not just with strategy, but with heart. Now, he’s pouring that same heart into giving back—fueling dreams, nurturing talent, and uplifting lives across the state.
Powerade, in turn, has lauded Izzo’s vision as a “perfect match” for its mission of energizing champions.
“Coach Izzo is a symbol of perseverance, integrity, and community,” said a Powerade spokesperson. “His commitment to bettering lives through sport and service is exactly what we stand for.”
From coaching national contenders to now championing state-wide change, Izzo continues to set the gold standard—not just as a coach, but as a human being. His latest actions prove that legacy isn’t only measured in wins—it’s measured in the lives you touch.
Cheers to Tom Izzo: The Heart of a Titan. The Soul of a Spartan. The General of Generosity.
And once again… he’s leading by example.
#TomIzzo #SpartanPride #PoweradePartner #SpartansWill 💚💪
