RB Leipzig are hitting the reset button. After missing out on European football for the first time since 2016, the Bundesliga club is taking a hard look at itself — and plotting a return to its roots. For managing director of sport Marcel Schäfer, the disappointment has been both professional and personal.
“On one hand, it should motivate us to go the extra mile to qualify next season,” Schäfer admitted. “But if I’m honest, it is an issue in my stomach to sit and watch other teams in Europe.”
Leipzig’s steady rise since their Bundesliga promotion has been built on a clear vision: fast, aggressive football powered by young, hungry talents. But last season exposed cracks. A possession-heavy style crept in, muting the relentless pressing that once defined them. Schäfer didn’t mince words: “Maybe we lost a little bit of our DNA.”
Difficult talks followed with Red Bull’s leadership group, which now includes Jurgen Klopp in a global advisory role. The mission was clear: rediscover Leipzig’s identity. Klopp’s presence has already been felt, both tactically and in recruitment. His credibility has proven invaluable in convincing players. PSV’s Johan Bakayoko, for instance, was leaning towards Leipzig before speaking with Klopp — afterwards, he was convinced.
This summer’s transfers underline the shift. Out went big names like Sesko, Openda, and Simons to Europe’s elite. In came youthful, high-potential signings such as Bakayoko, Danish striker Conrad Harder, and teenagers Yan Diomande and Andrija Maksimovic. “We signed outstanding talents,” Schäfer said. “Maybe they had better financial offers elsewhere, but Leipzig offers a pathway. This step should not be their last step.”
That pathway is proven. From Dayot Upamecano to Christopher Nkunku, Leipzig have built a reputation as Europe’s best finishing school. Schäfer believes that remains their unique advantage: “Five or six years ago, few clubs focused on young players. Now even England’s top clubs compete for them. But our history gives us an edge.”
Ole Werner’s appointment as head coach signals another return to basics. His task is to reestablish the high-intensity, counter-pressing game while balancing possession against deep-defending opponents. Early signs are promising: after a sobering opening loss to Bayern, Leipzig responded with two straight wins.
