The Parramatta Eels have secured another major commercial win ahead of the 2026 season, officially announcing Budget Car and Truck Rentals as the club’s newest corporate partner. The agreement marks a significant step for both the NRL and NRLW programs, with Budget signing on as the club’s official car and truck rental partner as well as the inaugural back-of-shorts partner for the Eels’ NRLW team.
The partnership, unveiled on Monday, strengthens the Eels’ rapidly growing commercial network and aligns the club with one of Australia’s most trusted names in vehicle rental services. Budget’s branding will feature prominently across multiple club assets, including NRL and NRLW match-day signage, digital platforms, community initiatives, and most notably, the Eels NRLW playing kit.
Parramatta officials described the partnership as a long-term strategic collaboration designed to support both the club’s elite programs and its expanding community footprint. The Eels’ General Manager of Commercial Partnerships praised the agreement, highlighting Budget’s reputation for reliability, affordability, and nationwide service coverage — values that strongly complement the Eels’ own identity.
“Welcoming Budget into the Eels family is a huge moment for our club,” he said. “Their commitment to supporting both our men’s and women’s programs shows genuine belief in what we are building. This partnership is built on shared values, a shared vision, and a commitment to growing the Blue & Gold across Australia.”
For Budget, aligning with the Eels presents a powerful opportunity to engage directly with Western Sydney’s fast-growing supporter base. With the Parramatta region continuing to expand as one of Australia’s key sporting and commercial hubs, the company believes the partnership will offer meaningful visibility and connection with new and loyal customers.
“Our team is proud to join forces with the Parramatta Eels,” a Budget spokesperson announced. “We see this as more than sponsorship — it is a partnership built on community spirit, ambition, and supporting a club that inspires thousands of Australians every week.”
The announcement continues the recent upward momentum within Parramatta’s NRLW program, which has invested heavily in squad development, facilities, and strategic partnerships ahead of the 2026 campaign.
As preparations continue for the new season, the arrival of Budget marks another significant milestone for the Blue & Gold — reinforcing the club’s mission to grow stronger both on and off the field.
