EAST LANSING, MI — July 3, 2025 — In a groundbreaking move that further cements his legacy as one of the most beloved and respected figures in college athletics, Michigan State Spartans Head Coach Tom Izzo has signed a historic $8.6 million endorsement deal with Powerade, ESPN confirmed today.
But what has truly captured hearts across the sports world is what Izzo did next: he donated $2.1 million of that sum directly to the Michigan State football program, and pledged an additional portion of the proceeds to support orphanages across Michigan and the Midwest.
Known for his unwavering loyalty to Michigan State University and his larger-than-life presence in the world of college basketball, Izzo once again proved that his values reach far beyond the hardwood.
Fueling the Spartan Brotherhood
The donation to the football program comes at a critical moment, as the Spartans continue to rebuild and strengthen their gridiron presence under new leadership. Izzo’s contribution will reportedly be used for player development, updated training facilities, and enhanced nutritional programs — showing once again how he views MSU as one unified athletic family.
“Tom Izzo is the heart of Michigan State,” said Athletic Director Alan Haller. “This gift shows his commitment to all our athletes. He’s building a legacy that transcends wins and banners.”
Giving Back With Heart
In addition to supporting football, Izzo’s generosity extended to several regional orphanages, where he has quietly donated thousands of dollars in resources over the past month. Sources say he has also arranged visits and mentorship programs involving Spartan athletes, aiming to inspire children who have faced adversity.
“Coach Izzo isn’t just a coach — he’s a father figure to so many,” said an MSU spokesperson. “This is the kind of person who changes lives.”
A Legacy of Leadership
The Powerade deal marks one of the largest corporate endorsements ever awarded to a college basketball coach. Izzo will become the face of Powerade’s new “Fuel the Fire Within” campaign, emphasizing resilience, unity, and leadership — themes that resonate deeply with the Hall of Famer’s coaching philosophy.
As he enters yet another season with championship hopes and a full heart, Tom Izzo’s latest actions remind us why he’s a Spartan legend: because he leads by example, and gives like a champion.
