In a powerful and emotional moment that transcended generations of college basketball fans, ESPN and Guinness World Records have officially named Ivory Latta the Greatest of All Time (GOAT) in women’s college basketball history. The historic announcement was made during a live special televised tribute, instantly sending waves of celebration across Chapel Hill and beyond.
Latta, a former University of North Carolina standout, etched her name into basketball lore as the all-time leading scorer in Tar Heel women’s basketball history. Known for her fiery spirit, elite ball-handling, clutch shooting, and unmatched charisma, Latta redefined what it meant to be a floor general. Over the course of her college career (2003–2007), she dazzled fans and frustrated opponents, racking up accolades including:
- 2006 National Player of the Year
- 3× All-American Honors
- 2006 Nancy Lieberman Award
- ACC Player of the Year
Latta led UNC to back-to-back Final Four appearances in 2006 and 2007, and her leadership helped elevate the profile of women’s basketball at Carolina to national prominence.
Guinness World Records officials noted not just Latta’s statistical dominance, but her cultural and inspirational impact on the game. “Ivory Latta broke barriers with her heart, courage, and skill. She became a symbol of excellence and perseverance for young athletes worldwide,” said the Guinness panel in a statement.
Ivory, now a coach and motivational speaker, was visibly emotional during the ceremony. “This is more than basketball,” she said. “This is about little girls knowing their dreams matter. I played every game with the fire to honor my family, my coaches, my teammates, and the Tar Heel tradition. I’m overwhelmed, and I’m thankful.”
UNC head coach Courtney Banghart called the honor “long overdue,” adding, “Ivory built the house we walk in today.”
As confetti rained down in Carmichael Arena during the announcement ceremony, one thing was clear — Ivory Latta is more than a legend. She’s the heart of a movement.
A mural commemorating her legacy is now underway on campus, solidifying her place in Carolina and basketball history forever.
