The Premier League’s heavyweight clubs are preparing for yet another tug-of-war in the transfer market as both Chelsea and Manchester United are reportedly plotting moves to sign Juventus’ prolific striker Dušan Vlahović. The Serbian forward, who has been one of the standout attackers in Serie A over recent seasons, is now attracting renewed interest from England as both clubs look to solve their long-standing problems in front of goal.
Chelsea, under the management of Enzo Maresca, continue their search for a clinical finisher capable of leading the line with consistency. Despite significant investment in young talent, the Blues still lack a striker who can regularly deliver 20-plus goals a season in the Premier League. Nicolas Jackson has shown flashes of quality but remains raw, while Christopher Nkunku has battled injuries. Vlahović, with his physicality, lethal left foot, and proven pedigree, fits the mold of the elite No. 9 Chelsea have craved since the departure of Diego Costa.
Manchester United, meanwhile, are equally desperate to strengthen their forward options. Rasmus Højlund remains the club’s long-term project, but Erik ten Hag is eager to add another reliable striker who can share the scoring burden. United’s inconsistency in front of goal last season was glaring, with the team often struggling to convert chances despite controlling games. Vlahović, who thrives on intelligent movement and clinical finishing, could provide exactly the type of firepower United’s attack has been missing.
For Juventus, the potential departure of their star striker would be a significant blow, though financial realities may force their hand. The Turin giants have been battling economic challenges, and selling Vlahović could generate a substantial fee that allows them to reinvest in multiple areas of the squad. Reports in Italy suggest the club would demand a figure in the region of €70–80 million, a sum well within the capabilities of both English suitors.
The player himself may find a Premier League switch appealing. At 24, Vlahović is entering the prime years of his career and has already demonstrated his ability to perform on the big stage. The chance to play in England, at one of the league’s biggest clubs, would not only raise his global profile but also give him the opportunity to compete for major trophies on a regular basis.
With Chelsea and Manchester United both keen to secure his services, the race for Dušan Vlahović could be one of the defining transfer sagas of the coming window.
